The North Face (Never Stop Exploring) specializes in outdoor gear; from apparel to backpacks, tents and sleeping bags. The North Face was established in 1966 by Douglas Tompkins and Kenneth Klopp. The name ‘The North Face was chosen because, in the northern hemisphere, the north face of a mountain is usually the most difficult part to climb. The North Face is a subsidiary of the VF Corporation and is headquartered in San Leandro, CA along with its corporate affiliate JanSport. Together, The North Face and JanSport make almost half of all the backpacks sold in the United States. The primary categories for The North Face backpacks are Outdoor Apparel and Outdoor Equipment. Outdoor Apparel primarily consists of their Summit Series, Men’s and Women’s Outerwear, Men’s and Women’s Sportswear, jackets and Accessories. Outdoor Equipment primarily consists of their Summit Series, Sleeping Bags, Tents, Technical Packs, Daypacks, and Adventure Travel. North Face Summit Series apparel and equipment is Athlete tested, Expedition Proven, Best in Class outdoor apparel and equipment. It is designed for use by The North Face athlete team and engineered using knowledge gained from their first hand experience. The Summit series represents the best in product design, athletic accomplishment and technology. Technologies used in the Fall 2011 Summit Series include ‘Gore-Tex Pro Shell’, ‘Gore-Tex Performance Shell’, ‘Hyvent Alpha’, ‘Polartec Power Shield Pro’, ‘Primaloft One Insulation’, ‘Gore Windstopper Soft Shell’, Polartec Power Stretch Pro’, and ‘900 Fill Down’. The next level of North Face Men’s and Women’s Apparel is its Exploration series. This series embodies The North Face Mantra “Never Stop Exploring” and is designed and engineered for the explorer in all of us. This series takes advantage of similar technologies as the Summit series but at a more practical price point.
The North Face is a staple in outdoor apparel and gear. For over 35 years, The North Face has pushed the limit in advancing technology, especially in their gear, and this has made it one of the most sought after brands by outdoor enthusiasts. From the ever popular and versatile Surge, to the great lightweight Isabella, The North Face works its experience into every bag. The name The North Face was originally chosen because in the Northern Hemisphere, the north face backpack of a mountain is usually coldest iciest, and the most difficult to climb. Tackling the north face takes truly durable and functional gear and it is this level of quality that TNF infuses into all their bags and equipment. Whether you need hydration backpacks, duffel bags, gym bags, laptop bags, or even luggage, when it comes to getting a quality bag that will last through any experience you may encounter, The North Face will be there.
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2 comments:
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